TikTok Shop Ads and GMV Max Agency UK

What's included.

GMV Max management

Set-up and day-to-day management of GMV Max campaigns, grouped by product margin.

Your account, your control

Campaigns run in your own Ads Manager, so you keep ownership of budget and data.

Proven content first

We only spend once enough creator content exists to show what sells.

Spark Ads

We boost your best-performing creator and LIVE content with Spark Ads.

Disciplined changes

Daily spend and return checks, with small, logged budget changes so campaigns can learn.

Incremental measurement

Regular holdout tests show the sales ads actually add, not just what the platform reports.

How it works

Set targets

We work out your break-even return from your unit costs and agree a target with you in writing.

Build content

Ads wait until your creators have produced enough content to show what sells.

Launch

We launch GMV Max and Spark Ads behind proven content and leave the learning phase undisturbed.

Scale

We scale what beats your target, review anything below break-even with you and test incrementality regularly.

Results we have delivered

6.05x

Ballers Bank UK achieved a 6.05x return on ad spend while making £132,043 in GMV in 9 weeks.

Read the case study

£43,160

Vita Bright reached £43,160 in revenue in 60 days, scaling GMV Max only within its return targets.

Read the case study

Frequently asked questions

When do ads start?

Once enough creator content exists to show what sells. For most brands that is not in the first month.

Who pays for the ad spend?

You do, through your own TikTok Ads Manager, so you keep full visibility and control of budget.

What return should we expect?

It depends on your margins. We calculate your break-even return from your unit costs and agree a target before spending.

Why not start ads straight away?

Spending before you have proven content usually wastes budget. We would rather put money behind videos that already sell.

How do you measure success?

On incremental return: the extra sales ads create, tested with regular holdouts, not only the return the platform reports.

TikTok Shop ads and GMV Max