Grow TikTok Shop on your margin, without building a team
Run it in house, with your own team. AI agents do the work of a full TikTok Shop team: the shop checked every hour, budgets set on your margin, and no change made without your team's approval. Built by AI specialists across Pear and Lumo and a team that runs UK TikTok Shops every day.
Recognised by TikTok as a top five TikTok Shop Partner for FMCG
On the call we look at your shop and show which areas would go in first and what your team would approve.
Results from client shops we run, where parts of this system already work every day
Your TikTok Shop never closes.
Your team does.
What goes wrong on Friday night is found on Monday. Agency, stretched team or new hires, the same three things go wrong.
Know-how walks out of the door
When the manager or the agency goes, the creator history goes with them.
Fixed by the shop CRM: every creator's history kept in your accounts
Money leaks quietly
Vouchers stack below the price floor and commission rates reset. Nobody is checking.
Fixed by promotions and finance: price floor and settlement checks
Problems are found after the damage
Settings and stock are checked when someone remembers, after the sales are lost.
Fixed by hourly checks on account health, stock and settings
A complete TikTok Shop team, made of AI agents
At the centre is the shop CRM, your shop's memory. It spots what matters and sets the right agent to work.
Plugged into
What your team gets
Raise the budget on your hero campaign
Why: your margin per order, after fees, commission and shipping, covers the higher spend. TikTok's suggested budget was used as a check.
Nothing changes until your team approves it
Every change arrives as a card like this, with where each number came from.
A week with Pear Shop Agents
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
An example week, for illustration.
An agent for every job in your shop
163 jobs across 24 areas.
In every shop: 9 areas, 51 jobs
Policy and new features6 jobs
Know what every TikTok change means for your shop.
- Policy and announcement watch
- Restricted-category records
- Impact card for each change
- Affiliate videos checked in 48 hours
- Listings and briefs checked against policy
- New TikTok features flagged
Shop page and listings3 jobs
Listings built to be found, with every claim checked.
- Listing quality audit
- Listing rewrites, claims checked
- Shop homepage and banners
Account health and appeals4 jobs
Problems spotted early, with appeals ready when you need them.
- Shop score and violations watched
- Appeals drafted with evidence
- Health improvement plans
- TikTok tickets chased
Stock, orders and customers9 jobs
Best sellers watched, restocks planned and dispatch on track.
- Stock ledger and forecast
- Stock sync and clearance
- Stock-out responses
- Fulfilled by TikTok shipments
- Batch and recall tracking
- Reorder quantities and safety stock
- Dispatch and delivery watch
- Customer value and repeat rate
- Buyer segments and vouchers
Customer support5 jobs
Every buyer message answered, with replies drafted for your team.
- Buyer replies drafted within 12 hours
- Complaint root causes tracked
- Review replies and alerts
- Returns and refunds
- Abuse and fraud flagged
Finance8 jobs
Know what every order really makes, and what TikTok owes you.
- Cost model for every product
- Settlements reconciled
- Fulfilled by TikTok units reconciled
- Ad money ledger
- Budget pacing
- P&L by product and channel
- Creator payouts checked
- 13-week forecast and scenarios
Analytics, reporting and strategy6 jobs
One clear story each week: what moved, why and what to do.
- What is holding GMV back
- Big moves flagged
- The weekly story
- Product and basket analysis
- A scorecard for every area
- Affiliate programme score
Brand protection and access2 jobs
Your listings and your logins kept in your hands.
- Copycats and resellers watched
- Logins and access checked
Shop CRM and activation engine8 jobs
Your shop's memory, so nothing about a creator or order is lost.
- One record per creator, video and order
- Every source joined on one ID
- Every video analysed once
- Live creator profiles
- Signals that set agents to work
- Next best message per creator
- The learning loop
- UK GDPR data handling
Add the areas you need: 15 areas, 104 jobs
The economists7 jobs
Budgets set where they earn margin, not just GMV.
- Monthly budget across ads, creators and promotions
- Spend response curves
- Market share
- Growth targets
- Budget and growth plan
- Retainer decisions
- Experiments and holdouts
Creator messaging and community7 jobs
Every creator hears from you at the right moment.
- One route for creator messages
- Creator inbox sorted
- Creator tiers and lifecycle
- Top affiliates looked after
- Community channel invites
- Sample-to-post follow-up
- Announcements scheduled
Creator competitions6 jobs
Competitions that fix a real gap, costed before they run.
- Competition picked for the goal
- Creator preference survey
- Rewards costed on margin
- Rules, tiers and launch post
- Daily leaderboard
- Payouts and review
Creator engagement calendar5 jobs
Creators kept active every week of the month.
- Monthly creator calendar
- Community posts
- Video review before posting
- Lift logged per activation
- Monthly creator webinar
Creator LIVE programme8 jobs
LIVE sessions planned, set up and judged on what they earn.
- LIVE creators found and scored
- LIVE deals and term sheets
- Products and kit shipped
- Sessions scheduled and set up
- Run sheets and coaching
- Freelance streamers sourced
- Every scheduled LIVE checked
- GMV per LIVE hour
GMV Max and paid growth9 jobs
Ad spend set on your margin, not TikTok's reported ROI.
- Margin targets for every product
- Daily ads monitor
- Nightly video league table
- Ad authorisation and rights
- Weekly budget and settings calls
- Campaign structure
- Winning videos reused elsewhere
- Incrementality tests
- Ad programmes and co-funding
Promotions and TikTok campaigns9 jobs
Promotions that lift sales without breaking your price floor.
- Price floors for every product
- Monthly promotion plan
- Stacked prices checked
- First and repeat order offers
- Discount depth set on contribution
- Weekly promotion review
- Competitor and own-channel price watch
- TikTok campaigns assessed
- TikTok incentives tracked
Creative briefs, angles and trends6 jobs
Briefs built from what already converts in your category.
- Competitor video research
- What converts in your videos
- Voice of the customer
- Trends and sounds
- Angle and hook library
- Briefs and scripts
Event calendar5 jobs
Every sales moment planned ahead, peak included.
- 12-month UK event calendar
- Your launches and sale dates
- Peak season plan by 1 September
- Seasonal promotions
- One shared calendar
Creator recruitment and outreach8 jobs
A steady flow of the right creators.
- Creators sourced from competitor sales
- Personalised first messages
- Message variants tested
- Outreach quota and missions
- Weekly outreach targets
- Invites and sequences sent
- Messages from your brand account
- Sample requests scored
Commission and sample settings4 jobs
Commission and samples spent where they earn back.
- Hourly settings check
- Commission and sample economics
- Collaboration clean-up
- Commission and sample policy
Catalogue, launches and bundles6 jobs
Launches, bundles and order value planned from your data.
- Launch plans with gates
- Bundles and variants
- Competitor bundle scan
- Order value levers
- Seasonal and gift bundles
- Next products to list
Brand-owned content and LIVE9 jobs
Your own account and LIVEs planned, made and measured.
- Brand account posting plan
- Brand posts and AI ad videos
- Weekly brand account story
- Hook and retention analysis
- Search term bank
- Follower and timing analysis
- Organic posts picked for ads
- LIVE recaps and clips
- Brand LIVE set-up
Content velocity10 jobs
More videos from each creator, sooner after the sample.
- Carousel-first asks
- Speed bonus for first videos
- Monthly creator toolkit
- Series briefs
- Content missions and streaks
- Weekly creator note
- Boost ladder
- Briefs in each creator's voice
- Creator-exclusive offers
- Monthly film-along sessions
Contracts and agreements5 jobs
Every agreement written, tracked and renewed on time.
- Contract templates
- Contracts drafted and chased
- Obligations tracked
- Renewals and expiries
- Disputes and breaches
Every brand starts with the areas every shop needs and adds the rest when ready.
What you get
Everything a full TikTok Shop team does, handed over in one package.
Done by people, this is
a team of 12
Here they are agents, in your own accounts, and your team makes the calls.
- Your agents, set up in your accountsThe shared core and every area you choose.
- Your rulesApproval limits, standing approvals for routine work, and the daily guards.
- Your team, readyYour operator and approvers trained and tested on your own shop.
- Handed over by day 90Your team in charge.
- Kept workingThe rules improve every week, the agents stay up to date as TikTok and AI change, and there is no commission.
From manual to machine in one quarter.
A fixed sprint with a clear finish line, checked at 30, 60 and 90 days. Then your team runs it and we keep it working.
You provide: a named operator and approvers, Seller Centre and ad account access, your own Lumo and AI subscriptions, and your cost and stock figures.
Audit and map
We map every task in your shop and score which ones an agent should own.
- Shop audit
- Task map
- Automation scorecard
Connect and build
We connect your shop, ads and tools, then build your agents on your own data. The daily guards on account health, stock, ad spend and price go in first.
- Your accounts connected
- Agent builds
- Brand voice training
Shadow and tune
Agents run alongside your team, with every change signed off, until the results hold.
- Shadow mode
- Approval limits
- Operator and approvers trained
Go live and hand over
Agents switch on and your team takes charge. The retainer keeps them up to date as TikTok and AI change.
- Full handover
- Your team in charge
- Kept up to date
Five brands only, at founding prices
"We've been using AI agents to run parts of the TikTok Shops we manage for our clients. More and more brands want to bring TikTok Shop in house and run it with agents, so we're now offering the system as a service: we set it up in your own accounts, train your team and keep it working. These are our first implementations outside Pear, so we're taking on five brands only, at founding prices."Tom Stanley, co-founder, Pear. Two years inside TikTok, now running UK TikTok Shops every day.
Finally, a TikTok Shop that runs properly, without running your life.
Ask about a founding place: tom@peargrowth.com
Questions brands ask us
Will AI change our shop without us knowing?
No. Every change is an approval card that a named person on your team approves. Small routine changes can run inside limits you set.
Does it replace our team?
No. It does the daily work of a full TikTok Shop team, so your team does not have to grow to run the channel well. Your operator and approvers make the calls.
How is this different from an agency?
An agency keeps the know-how and charges commission. Pear Shop Agents runs in your own accounts, your team keeps what it learns, and there is no commission. If you would rather Pear ran it, that is our full-management service.
Is this allowed by TikTok?
It connects through TikTok's official routes, and where TikTok has no API, changes are made in Seller Centre at human pace.
What happens to our data?
It stays in your own accounts, with a pseudonymised buyer ID hosted in the UK and a data processing agreement signed before set-up.
What does it cost?
A one-off implementation for the areas of the shop you choose, then one monthly retainer for maintenance, with no commission. Your proposal sets out the figures.
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