TikTok Shop, this month
What you get each month.
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A look at the October edition
A preview of the October 2026 edition. Every month follows the same shape: one change, one thing to try and the latest from our blog.
The big change
UK shops can sell into 12 EU countries from 19 October. TikTok Shop launches Sell Across EU on 19 October 2026: eligible UK shops can list into Germany, France, Italy, Spain, Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary from their existing UK account.
Sell Across EU opens to eligible UK shops: active and in good standing, with sales in the last 30 days and no significant negative balance.
EU countries from one UK account. By default you ship EU orders yourself (Ship by Seller), with Ship by TikTok if you use an overseas warehouse. Some categories are restricted or need extra compliance documents.
Worth doing now: check your account health in Seller Center and clear any open violations, keep sales ticking over through October so the 30-day check passes, and read the shipping, returns and compliance rules before you switch it on.
One thing to try
How to get more creators posting from the samples you send. A sample only pays back when the creator posts. These are the habits we run for every brand:
Brief on arrival
Send the brief the day the sample lands: one product, one format to copy and the claims they can make.
Chase at day 7 and 14
Message anyone still holding a sample at day 7 and again at day 14, with a link to a video that is already selling.
Break down a winner
Once a week, break down your best-selling video: the hook, why it worked and how a creator can adapt it.
Keep groups quiet
Keep creator group posts to one or two a day. Creators tune out when a group gets noisy.
From the blog
TikTok Shop views but no sales? How to fix low conversion
If people watch but don't buy, the problem is usually trust on the product page rather than reach. The post covers where the funnel drops, building reviews, focusing on one hero product and when to pause ads.
Frequently asked questions
How often will you email me?
Once a month, usually in the first week.
Who is it for?
Founders and marketing teams at UK brands that sell on TikTok Shop, or plan to.
Can I unsubscribe?
Yes. Every email has an unsubscribe link, and our privacy policy explains how we handle your details.
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