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Creator Strategies

What Makes a Great TikTok Creator Brief

If you’re working with creators to promote your product, one thing will make...

E-commerce Tips

TikTok Shop Set-Up Checklist: Everything You Need Before You Launch

Launching your TikTok Shop is exciting, but if you skip the setup stage, things can fall flat fast.

Creator Strategies

TikTok Creator Burnout Is Real: Here's How to Avoid It

Being a creator looks fun, until you’re trying to shoot videos after a long day, force excitement...

Creator Strategies

The TikTok Algorithm Explained (And How to Work With It)

Everyone talks about “the algorithm” like it’s some mysterious machine deciding your fate.

Affiliate Marketing on TikTok: A Beginner’s Guide for Merchants

If you’re a merchant looking for a low-risk way to drive sales on TikTok, affiliate marketing...

Creator Strategies

The 3-Second Rule: Hook Viewers Fast or Lose Them

TikTok is a blink-and-you’ll-miss-it platform. In fact, you’ve got just three seconds to convince someone...

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