TikTok Shop growth for UK brands, run properly.
Recognised by TikTok as a top five TikTok Shop Partner for FMCG
On the call we look at your shop and show you where the quickest wins are.
Brands we have worked with













Does this sound like your shop?
What brands tell us when they first come to us.
New shop, no sales, no creators
With no orders or reviews, creators won't take you on, and TikTok limits how many you can invite.
We bring in creators from our network who already sell in your category, to get your first orders and reviews.
Samples go out, videos don't come back
Affiliates take the product and never post.
We score every sample request and follow up every creator after the sample lands.
You can't reach the right creators
Most invites go unanswered, and TikTok caps how many you can send.
We find creators already selling in your category with Lumo, our creator software, and reach them outside Seller Centre too.
Selling, but not making money
Commission, samples, fees and ads eat the margin, and you can't see what each order really makes.
We set commission and ad budgets on your real margin, after every cost.
No time or team to run it properly
TikTok Shop needs daily attention, and it lands on someone who already has a full-time job.
We join your team and run it day to day, so it never depends on someone's spare time.
Burnt by an agency before
You paid for months and couldn't see what you got for it.
Every week you see what we did and what it made, in your own Seller Centre.
If that sounds familiar, you are in the right place.
Why brands choose Pear
Recognised by TikTok
An official TikTok Shop Partner, named by TikTok as a top five partner for FMCG.
Inside TikTok
Pear was co-founded by Tom Stanley after two years inside TikTok.
We run a shop ourselves
Pear's founders set up Card Contenders, which took £54k in its first five weeks of LIVE.
Our own technology
Lumo, our creator software, has 500k creators indexed, and your shop is checked every hour.
The best creator communities
Tiered WhatsApp groups with weekly briefs, hooks and competitions.
Inside The Antidotes' creator community. Names and numbers blurred.



Results, shown in Seller Centre
Every figure comes from the shop's own TikTok Shop data.
The Antidotes, £888k GMV in a Month
Creator quality over volume, from a struggling affiliate programme
LTC, £603 a Month to £7k a Day
Creators first, then LIVE auctions, for a UK toys wholesaler
Qleen, £0 to £5k/Day in 60 Days
100% affiliate-powered, zero ad spend
Card Contenders, £54k in Five Weeks of LIVE
LIVE breaks for a new UK trading card shop, set up by Pear's founders
Working with pear has brought a lot of insight to my business and how money is being spent, wasn't expecting how good they have been with the numbers which have proven to be really insightful.
Very detailed & thorough work whilst working with affiliates and communications been excellent.
Overall very easy to work with and were basically spending less on ads and improved our profit margin
Three ways to work with Pear
Whichever you choose, your shop runs on the same technology we use every day.
We run it for you
Our team runs your TikTok Shop end to end.
- Creators and affiliates
- LIVE shopping
- Ads and GMV Max
- Content, listings and promotions
Run it in house
A complete system of AI agents that does the work of a full TikTok Shop team, set up in your own accounts.
Nothing changes until your team approves it
- A strategist, economists, a market analyst and a creator manager
- Your shop checked every hour, seven days a week
- A fixed retainer, with no commission
Five brands only, at founding prices.
See Pear Shop Agents →Grow your creator programme
Our creator software finds creators who convert, runs outreach at scale and tracks every creator from first message to revenue.
How working with us starts
A free strategy session
We look at your shop, your creators and your ads, and show you where the quickest wins are.
Your plan
A written plan and proposal, with what goes in first, your targets, who does what and the figures.
Launch
Creators, LIVE, ads, listings and promotions set up in your own TikTok Shop accounts.
Every week
A clear story of what moved, why, and what happens next.
Questions brands ask us
What happens in the free strategy session?
We look at your shop, your creators and your ads, show you where the quickest wins are, and recommend the way of working that fits your team.
Which way of working is right for us?
If you want TikTok Shop off your plate, we run it for you. If you have a team and want to own the channel, Pear Shop Agents puts our system in your own accounts. If creators are the gap, Lumo grows your creator programme.
Do we need to be selling on TikTok Shop already?
No. We set up new shops as well as grow existing ones.
What does it cost?
It depends on the way you work with us and what your shop needs. After the call you get a written proposal with the figures.
Are you an official TikTok Shop Partner?
Yes. TikTok recognises Pear as a top five TikTok Shop Partner for FMCG.
Let's look at your TikTok Shop
Book a free strategy session. We'll show you where the quickest wins are and which way of working fits your team.
From the blog
TikTok Shop and Amazon: Will It Take Your Stock and Repeat Buyers?
How to run TikTok Shop alongside Amazon and your website without splitting stock, undercutting your prices or losing repeat buyers.
TikTok Shop Video Hooks: What Our Data Shows and How to Fix Yours
Almost everyone sees the hook: in our ad data the middle video kept 31% of viewers at two seconds. What a hook is made of, seven ways to improve yours and how to measure it.
TikTok Shop LIVE: How to Get Creators to Go LIVE Properly
How to get creators to go LIVE properly on TikTok Shop: who to recruit, how to train them, what standards to set and how to reward LIVE sales.
