TikTok Shop forecast and profit calculator

Plan your next 12 months on TikTok Shop before you spend a pound. Model your price, promotions, fulfilment, ads, creators, samples and repeat buyers, and see profit, MER, CAC, LTV, break-even ROAS and how much cash you need.

Product and price

Price per unit

Cost per unit

Price includes VAT. Cost is the landed cost of goods before VAT. Units per order

Bundles and multi-buys push this up, and with it your order value

Category fee

Refunds

I'm VAT registered

Promotions

Orders on a promo

Average discount

Seller-funded vouchers, flash deals and campaign prices

Fulfilment How you ship

Demand New-customer orders in month 1

Growth pattern

Repeat orders per customer in 12 months

0.3 means 3 in 10 customers buy again within a year

Ads New orders driven by ads

ROAS, month 1

ROAS, month 4 on

2.9 is the median across the UK GMV Max campaigns we run

Creators

New orders via creators

Creator commission

Free samples a month

Flat creator fees a month

Overheads Other fixed costs a month

Storage, agency, LIVE hosts, content production, software

Ways to grow your profit

What the numbers say

Sales and profit by month

SalesProfit

Where every £100 of sales goes

Month-by-month table

Brands we've grown on TikTok Shop

£0 to £5k a dayQleen, in 60 days £603 a month to £7k a dayLTC £132k from LIVEBallers Bank UK, in 9 weeks Cold start to £43kVita Bright

Want this built on your real numbers?We'll check your margins, pricing, promotions and category and build your 12-month TikTok Shop plan with you, free.

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