A new market, a UK company and a team to run it, from one partner.

Registering a UK company costs little and takes about a day, and TikTok's account managers are right that you need one. What you are buying is a company that is allowed to trade, with a working UK director, VAT and customs registrations, your stock cleared and landed, and shops that get approved and then sell. That is weeks of work by people who do it for a living. Before you pay for any of it we check that you can be approved and price your landed cost, so you can see whether the UK adds up for your products.

You do. The company is yours and the bank account is yours. Our director runs the company day to day and signs what UK law needs a director to sign, and every decision that keeps the company UK-established is recorded where you can see it. Ad spend runs through your own accounts. Nothing customer-facing changes until your named approver agrees it. We cannot move your money, and we do not want to be able to.

No, and we will not set one up for you. HMRC does not treat a registered or virtual office as a UK establishment, and TikTok wants a UK resident who actually represents the business. We have seen a seller with that set-up rejected outright. The company we set up has a working director who takes real decisions and carries a director's responsibilities, and a real UK base, so it can trade on TikTok Shop and Amazon and recover its import VAT.

Yes. We took a US brand through UK set-up to selling on TikTok Shop UK, where it did £132k of LIVE commerce in nine weeks from a standing start, with no followers, reviews or creators. We run the UK TikTok Shop of VAHDAM, the Indian tea brand, which sells over £300,000 a month with us. Our UK brands have gone from nothing to £5,000 a day in 60 days and to £888,000 in a month, all shown in Seller Centre with their dates. The company and tax side is led by a Chartered Accountant who ran indirect tax for TikTok Europe for two years, and TikTok's own UK account managers send overseas sellers to us.

Then we are not the right fit, and we will say so rather than sell you half of it. A UK company with no sales is a cost that the director carries, and the growth work is where the company earns its keep. We set up and run the company because we are then going to sell through it. If you already have an agency you trust for the selling, we can talk, but the company and the channels come together.

The UK company pays UK corporation tax on its profit, and how that profit comes home depends on your country's rules, so that part stays with your own accountant. What we do is give them everything they need in writing, the UK structure, the supply agreement between your home company and the UK company and the pricing policy between them, and we work with them from the start so the two sides fit. We give no home-country tax advice.

Most of the numbers people arrive with are wrong. UK VAT is 20% on the sale, and the import VAT you pay at the border is normally recovered once your company is VAT registered and postponed VAT accounting is in place, so it is not a cost on top. Duty depends on your product's commodity code and its origin, and for Indian goods most of it has gone under the trade agreement in force since July 2026. We price all of it per product in the check, so you see what you keep per unit before you decide, and the VAT returns, the customs reconciliation and the duty deferment are run by people who did this at TikTok.

Maybe not, and we would rather tell you now than after you have formed a company. Heavy, high-value stock carries duty and freight that thin margins cannot absorb. The check prices your landed cost, VAT, duty and fees against your margin by price band. If it works, we show you the number. If it does not, we say so and you have spent nothing on a company.

Yes, through Amazon and TikTok Shop, once your UK shop is live. TikTok lets eligible UK-registered sellers apply for its EU shops, and Amazon takes UK sellers into its EU stores through its own expansion tools, and we run both for you from the same base. Europe is a second stage with its own VAT registrations, customs numbers and stock, which we arrange, and it is quoted separately once the UK is selling. Your UK company, your English listings, your content and your UK sales record are what it starts from, so we get you selling in the UK first.

Weeks, not days, and we give you a real timeline at the check rather than a number now. The company is registered within days. The bank, HMRC and the platforms each take weeks and set their own pace, and we plan backwards from your season so stock is booked to land as the shop is approved. We never promise a date, because the parts that take longest are not ours to promise.

Then you will know before you have formed anything. We confirm with TikTok that your brand and category can be approved for a UK shop, and check Amazon UK for category gating, before incorporation. We cannot guarantee approval, because the platforms decide, and we say that plainly. What we can do is not let you spend on a company until the signs are right.

It depends on which channels you take and what the check finds. After the check you get a written proposal with one set-up fee and one monthly figure.