VAHDAM: £395,922 GMV in a Month
The Challenge
VAHDAM, the Indian tea and wellness brand, sells ashwagandha coffee, supplements and teas on TikTok Shop UK. Most of its sales come through creators: in June 2026, creator videos and creator LIVEs sold £270,577 of the shop's £395,922. Growth depends on more creators posting more videos, and better ones, every week.
Our Approach
We ran VAHDAM's creator outreach using Lumo and our AI agents, and ran its creator programme, with briefs, communities and competitions built to get more and better content, faster.
Outreach to creators who already sell
Lumo, our creator software, indexes 500k creators. We invite the ones already selling similar products, not a mass mailing list.
Briefs built from what sells
Our briefs start from frame-by-frame breakdowns of top-selling videos: the hook, the beats, the call to action and the claims to avoid.
Communities that keep creators posting
Tiered WhatsApp groups with weekly briefs, hooks and competitions.
AI agents on the follow-up
Our agents tier every creator, list who has a sample but has not posted, and check each new video for a product link and banned claims.
The Results
Shop GMV: £395,921.89 in June 2026, up 58.64% on the 30 days before, from 13,523 orders (up 72.14%), 12,094 customers (up 62.55%) and 14,389 items sold (up 66.35%). VAHDAM UK ranked 8th by GMV among the top shops in its TikTok Shop category.
Every day: 28 of June's 30 days passed £10,000 and seven passed £15,000. The best, 26 June, made £18,712.36 from 680 orders, the shop's best day in twelve months.
Content: products were seen 15.8 million times at a 4.2% click-through rate, the highest in twelve months.
Creators and LIVE: creator videos sold £222,428.58 and LIVE £91,681.94. June's top 50 creators sold £201,099 between them.
Hero product: the main Ashwagandha Coffee listing sold £258,826.84 from 8,216 items.
New buyers: 7,248 first-time buyers.
Source: TikTok Shop Seller Centre, shop, product and sales analytics for June 2026.
Your Business?
Key Insights
Creators carry the sales
Creator videos and creator LIVEs sold £270,577 of June's £395,922, about two thirds of the shop.
Content people click
A 4.2% click-through rate on 15.8 million product views was the shop's highest in twelve months.
One hero product
The main Ashwagandha Coffee listing sold £258,827 from 8,216 items, 65% of the month's GMV.
Steady, not a spike
28 of June's 30 days passed £10,000. The best, 26 June, made £18,712 from 680 orders.
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