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Explore the latest strategies, platform updates, and real-world stories to help you win on TikTok—whether you're a creator or a brand.
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Influencer Marketing
TikTok Ads
Brand Growth
E-commerce Tips
Creator Strategies
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E-commerce Tips
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TikTok Shop Set-Up Checklist: Everything You Need Before You Launch
The checklist Pear uses before a UK TikTok Shop goes live: verification, shipping, listings, claims, pricing policy, stock and an approved creator plan.
19 June 2025
Creator Strategies
All
TikTok Creator Burnout Is Real: Here's How to Avoid It
Being a creator looks fun, until you’re trying to shoot videos after a long day, force excitement...
19 June 2025
Creator Strategies
All
The TikTok Algorithm Explained (And How to Work With It)
Everyone talks about “the algorithm” like it’s some mysterious machine deciding your fate.
19 June 2025
Brand Growth
All
Affiliate Marketing on TikTok: A Beginner's Guide for Merchants
How TikTok Shop affiliate marketing works for UK merchants, from setting commission and finding creators to samples, briefs and boosting the videos that sell.
19 June 2025
Creator Strategies
All
The 3-Second Rule: Hook Viewers Fast or Lose Them
TikTok is a blink-and-you’ll-miss-it platform. In fact, you’ve got just three seconds to convince someone...
19 June 2025
Influencer Marketing
All
How to Pick the Right Creators for Your TikTok Shop Campaign
How UK brands can choose TikTok Shop creators on sales evidence, not follower count, and check every list before sending samples.
18 June 2025
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