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Explore the latest strategies, platform updates, and real-world stories to help you win on TikTok—whether you're a creator or a brand.
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Influencer Marketing
TikTok Ads
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E-commerce Tips
Creator Strategies
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Creator Strategies
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TikTok Shop Video Hooks: What Our Data Shows and How to Fix Yours
Almost everyone sees the hook: in our ad data the middle video kept 31% of viewers at two seconds. What a hook is made of, seven ways to improve yours and how to measure it.
15 October 2026
Influencer Marketing
All
TikTok Shop LIVE: How to Get Creators to Go LIVE Properly
How to get creators to go LIVE properly on TikTok Shop: who to recruit, how to train them, what standards to set and how to reward LIVE sales.
14 October 2026
Creator Strategies
All
Pay TikTok Shop Creators Upfront or Commission Only? A UK Guide
Should you pay TikTok Shop creators upfront or stay on commission? When each makes sense, and how to run a first paid creator test without wasting budget.
13 October 2026
Creator Strategies
All
TikTok Shop Samples: Why You Get Nothing Back and How to Fix It
TikTok Shop samples going out with nothing back? Learn how UK brands cut sample waste with written approval rules and a set follow-up routine.
9 October 2026
E-commerce Tips
All
TikTok Shop Views but No Sales? How to Fix Low Conversion
TikTok Shop views but no sales? Learn why shoppers click and leave, and the steps UK brands can take to build trust and fix low conversion.
8 October 2026
Creator Strategies
All
What Makes a Great TikTok Creator Brief
What to put in a TikTok Shop creator brief: one message, hook options, the key demonstration, approved claims and a clear call to action.
19 June 2025
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