TikTok Shop Set-Up Checklist: Everything You Need Before You Launch

Launching your TikTok Shop is exciting, but if you skip the setup stage, things can fall flat fast.

Before you start pushing content or working with creators, make sure your shop is fully ready behind the scenes. Here’s a quick guide to check yourself before you go live.

Start by registering your TikTok Shop account. Fill in your business details completely, this includes your company registration, tax info, and bank details. Missing one of these can delay approval.

Once that’s done, it’s time to upload your products. Don’t rush this. Use clear, well-lit images and keep your product titles descriptive. Think about what someone would actually search for, not what sounds “cute.”

Descriptions should be short, clear, and benefit-focused. Bullet points help, especially for features and specs.

Next up is shipping. Set clear delivery timelines. Add tracking info options. And double-check your return policy. People trust brands more when they know what to expect.

Depending on what you’re selling, you may need to apply for category approval. TikTok has rules around things like food, supplements, and cosmetics. Better to get that sorted early.

And one last thing, optimize your storefront. Add a brand logo, fill out your About section, and make sure your profile matches your vibe.

When your shop looks clean and complete, you build trust from the first click. And trust is what drives that first sale.